Campaign

Safety Starts With You

TransLink is Metro Vancouver’s transportation network, serving residents and visitors with public transit, major roads, bridges and Trip Planning. For this campaign, the task was to shed light on safety tips for riders to keep in mind while they are taking transit. The use of animals to represent different ways to stay safe brought some light-heartedness to a serious topic. Plus, they’re pretty cute!

Client
TransLink

Studio
St. Bernadine Mission Communications Inc.

Role
Design & Illustration

Year
2019